My senior year of college, I took a course called Professional Uses of Social Media. We studied what it means to use social media as a professional in support of your own career and in support of a business or organization for which you work. That same year, I worked as a Social Media Ambassador for the University of Pittsburgh’s Office of Admissions and Financial Aid. These two experiences showed me how important social media, and more broadly digital marketing, are to a business’s success. A strong digital marketing presence allows a business to share its story and products and connect with customers in an effort to show people why this business is worth their investment. As soon as I experienced that impact, I knew I wanted to be a digital marketer.
My official interest in the technology industry came a few years later. Though I’ve always found tech and science fascinating. I’m the one who seeks out iOS updates. I found Skillcrush – an online coding school – in an article on one of my favorite lifestyle blogs, Purewow. I had taken a coding course in college, which didn’t spark my interest in coding then; so initially, I wasn’t too enthusiastic. However, after scouring every page of Skillcrush’s website, I was really excited about the potential of website design and development to enhance my digital marketing skills. So I signed up for their Web Design & Development Blueprint. I finally found something that I was not only interested to learn but that made me hungry to keep growing my skill set.
Doubts & Fears
After completing the Web Design & Development Blueprint through Skillcrush, I was super excited about jumping into a career in tech. It’s been a little slower going than I expected though. A few months after completing my blueprint, I got a job with Girls Who Code as a Community Ambassador. It’s an amazing organization, and you should definitely check them out if you are or know a girl who is interested in coding (see follow your passion below)! Still, the job is a part-time, contracted role, and I really want a full-time, permanent position. It’s been less than a year since I completed my blueprint. Sometimes I feel amazing and empowered to have started my journey into digital marketing and tech. But other times I have major doubts and fear that it won’t pay off. In the face of these doubts and fears, I’ve figured an important thing out: it’s GOOD that I’m afraid. I’m afraid because I really care about this work. I’m glad to have finally found a career path that I’m afraid to lose out on.
Follow Your Passion
What my journey into digital marketing and tech has taught me is to follow my passion with everything I’ve got. I obviously have doubts and fears, as illustrated above, but I am certain that following my passion will lead me to a fulfilling career. For me, a fulfilling career is one that I like doing, one that I want to keep getting better at, and one that I care about. I care about helping others, especially empowering girls and other women to follow their passions. I care about working for a company or organization whose product I believe in. I care about the opportunity to continue learning. That’s how I got into digital marketing and tech, and I’m not leaving anytime soon.
Currently quoting, Elisabeth Elliot: “Don’t dig up in doubt what you planted in faith.”